Benefits of mailchimp |
Posted: January 15, 2022 |
Let's talk MailChimp.Now you have a lot of options as far as mail or email marketing out there but MailChimp is one of my favorite because it's a free platform that does a lot for you, especially if you're a growing business. you're just getting started in business, this is a great resource for you to have. So let's get into the nitty gritty. What is MailChimp? How does it work? Let's talk about all the cool things about it. MailChimp is an online program that sends emails, sends invitations and reminders to all of your clients. You can have email sent out as campaigns, that's what MailChimp will call them if you have signed up for MailChimp. So when you log into MailChimp, you're going to notice that emails are called campaigns. Campaigns are awesome because you can AB split test which means you can send up the same campaign with one variable difference and kind of determine what works and what doesn't. If this is a great platform to send multiple emails because if you have an email list which you do because you're in business for yourself and if you're smart in business like you are, you're keeping a running list of people who have either subscribed or have purchased from you in the past or that you've marketed to in some way. MailChimp will keep track of all of that for you and give you stats and analytic data on top of it. MailChimp will also help you build your list, it'll have a formula event you can plug in to your website to actually grow your subscriber list. Now if you're using Bluehost or Wix or any of those other things, a lot of those platforms will have a way to talk to MailChimp. Google for example. If you have Google Gmail, MailChimp has a plugin for your Google Gmail that will autofill MailChimp's database with the emails that you add to your email list and Google's so awesome they'll add emails to your email list if you're adding them, if you're even emailing them, it'll add them to your list and then it'll auto feed to MailChimp. Of course you're going to always want to double and triple-check but if those auto feeds are working properly then it takes a lot of work out of your hands. MailChimp will also help you build beautiful email templates all without you having to learn to code. MailChimp will actually show you which emails got opened, which emails didn't, who opened them, who spent time in the email, who clicked the links that were involved in your email and it all could boil down to a good subject line. In MailChimp, you can create an email template to get a cohesive look for your specific brand. One of the things that's most important to remember in business is to keep a cohesion, cohesion means you're using the same color, you're using the same logos and your brand has the same feel to it no matter if someone's opening an email from you, getting a text from you, getting a mailer from you in the mail or seeing you in person, it all has the same feel because you are branded, meaning you have the same look and feel business no matter how people experience you. In MailChimp, you can actually compose templates with colors, pictures, fonts and styles that remain the same throughout all of your emails that you can then compose and send out to your people. So going to MailChimp, explore your options, get a free account, sign up and just go in and get familiar with the interface in the back because it is going to be one of the most highest benefits for your business for tracking and recording data.
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