A Special or Limited Offer is an Explosive Device for Your Hotel |
Posted: April 2, 2021 |
A special or limited offer is an explosive device and it could blow up on you and your business. So tread lightly. It's amazing how frequently the special or limited offer is executed on the 29th, 30th and 31st of each month. The sales and client conversation usually sounds something like this--- "Michelle, we're close to closing the deal aren't we? You are authorized to sign the contract. Let me tell you what we're going to do. If you can sign the contract by Friday, I'll throw in the Presidential Suite for free!" Do we have a deal? That's a special limited offer--- offering up to a client something SPECIAL, but it has a limited time value, so in order to get this promotion the client has to sign NOW. Using high value offers, such as the FREE PRESIDENTIAL SUITE as a closing tactic can be very effective... but proceed with caution. The SPECIAL LIMITED OFFER implies that you have an exclusive promotion to offer, when in reality you had it there to offer all along. This becomes problematic when the client you are working with is a seasoned guest who knows that you have some tricks up your sleeve. So now you've dug yourself into a hole. The client will most likely take you up on your offer of the Presidential Suite, but along with taking this promotion, the client is also going to say, "I'll take your Presidential Suite thanks very much! It appears you had this all along, so I'm going to need another PUSH to sign by Friday... what else can you offer?" So instead of closing the negotiations down you've just opened them back up. If we might be a service you're invited to reach out to us
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