5 ECOMMERCE PRACTICES TO IMPLEMENT IN 2022 |
Posted: February 1, 2023 |
E-commerce records continue to grow each year. According to the Statistics report in 2021, 90% of French Internet users make their purchases online. However, competition is fierce between e-merchants. Having a nice platform is no longer enough. You have to get up to date to stand out. Discover, in this article, 5 e-commerce practices to implement in 2022. Feed the site with varied and quality contentFeeding your site with quality content is by far the best way to acquire and retain customers in 2022. In addition to product sheets, think about advice, blogging, etc. Textual content strongly contributes to the effectiveness of the SEO strategy. It is important to work well on the keywords, the relevance and the originality of the articles to be sure of positioning yourself on the first pages of the SERPs. Adding visual content is also essential for e-merchant sites. In addition to capturing and keeping the audience's attention, images and videos optimize the conversion rate. Improve user experienceIn e-commerce, the continuous improvement of UX design is an essential step. The goal is to provide customers with the best possible browsing experience to encourage them to buy, return and recommend the site. The best way to do this is to put yourself in the place of Internet users to see all the anomalies of the platform: bug, slowness, poor presentation of products, poor organization of pages, incorrect or outdated information, etc. Implement an omnichannel strategyFor information, an omnichannel strategy consists of using all available contact channels simultaneously. It can be physical stores, e-mail, a site, a marketplace, social networks, mobile applications, etc. Working on the omnichannel strategy guarantees a pleasant experience for customers. Focus on hyper-personalizationPutting the customer at the heart of the marketing and communication strategy is an effective solution for optimizing sales. Concretely, consumers today need to feel valued and unique. This is where hyper-personalization comes in. It aims to streamline the customer journey, increase sales and basket volume. To do this, you can personalize your home page, search results and product pages by highlighting articles likely to interest the visitor. Adopt a CSR approachThe adoption of a customer sales representative (CSR) approach is more than necessary for any e-merchant who wishes to stand out. At a time when protecting the planet is at the center of concerns, consumers are particularly sensitive to the origin and manufacturing method of the products they buy. Many of them prefer to buy eco-responsible, vegan or other items even if they are more expensive. In addition, it can be useful to set up a free delivery policy on your site to optimize the conversion rate and limit the number of cart abandonments.
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