With love for the planet: the sustainable fashion designer Elena Denisova, introduces a new trend - a unique eco-textile trend |
Posted: January 13, 2023 |
Sustainable fashion in English means environmentally friendly production: using natural materials and dyes. Today this concept is getting a broader meaning. It also means upcycling - the recycling of recycled waste, and slow fashion - the transition from mega-consumption to conscious buying. A wardrobe full of clothes and nothing to wear - a private problem that many of us face in everyday life, threatens to turn into an environmental disaster. Most things, bought under the influence of emotion or advertising, stay in the closet and go to landfills because they can not be recycled. This garbage will decompose in the ground for decades, poisoning the soil and water around it. The fashion industry is faced with the global task of working with consumers' mass consciousness and habits. Designers try to organize their production processes according to eco-activism principles: using innovative high-tech fabrics, conscious consumption, and reduction of garment overproduction. The young brand Helen Stracta shows by its example that even a small brand can cause positive changes in people's behavior. Elena Denisova, a sustainable fashion designer, became the founder of the Helen Stracta. With her debut collection, she drew the attention of specialists, impressing them with her deep knowledge of the subject and the high level of her development. Her unusual approach to fabric textures, virtuoso work with textures, and unusual talent to create clear but unique things created a furor among professionals of the fashion world. Today the Helen Stracta brand is focused on creating designer collections of complex, non-standard, technologically advanced fabrics, including those made of recycled materials. The brand presents the market with a combination of current fashion trends and ultramodern textile production technologies, positioning the collective image of the direction in which the fashion of the future will develop. Elena Denisova made a real fashion revolution with her collections and set a new trend: a unique eco-textile direction. The unconventional approach of the young designer to the choice of fabrics and combination of textures in the basic models of women's closet turned out to be popular among the young generation of fashionable women who are not chasing a transient fashion but prefer universal comfortable clothes and are open for new technological decisions. It is not by chance that Helen Stracta rapidly develops in the international fashion market, attracting a new audience to its eco-dresses: active and working women, for whom the first place in their choice of clothes is ecological compatibility, quality, style, and exclusivity.
Helen Stracta carefully selects fabrics and dyes for its new collections, achieving a consistent trend to reduce the environmental impact of production. Modern technology makes it possible to create complex non-standard materials using natural fibers. For example, an exclusive fabric based on Japanese washi paper is made using two yarns: paper and cotton, which gives the material strength and durability. Clothing made of it is incredibly practical to wear, provides an excellent landing on the figure, and does not lose its appearance for a long time. In addition, the new material has the unique antimicrobial properties of washi paper - it neutralizes various odors, including the smell of sweat. Particular attention should be paid to innovative dyeing technology, which allows you to keep the brightness of tissue for many years. Simple and understandable styles, in combination with durable technological fabrics, allow Elena Denisova's collections to be out of fashion: they will be fashionable in a year or ten years. And unusual textures of fabric, created by laser cutting and special embroidery, make almost all Helen Stracta articles exclusive. They will delight their owners for many years, supporting the idea of sensible consumption. Elena Denisova's designs convincingly prove that everyday clothes can be beautiful and comfortable, and their production is safe for nature.
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